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    Shop Skinnygirl Blog

    Skinnygirl Jeans - A Behind the Scenes Look

    Bethenny believes everyone has assets worth showing off in a great pair of jeans and this is why she strives to make apparel for every body type. Every woman can find a fashion and fit she loves within Shop Skinnygirl, which is what the Skinnygirl movement is all about!

    Bethenny cares a lot about the style, quality, fit, and details of every design conceptualized for Shop Skinnygirl and not all designs make the cut! The best jeans and other apparel designs will fit and stretch exceptionally well and have the unique detailing Skinnygirl is known for.

    Check out the latest from the Skinnygirl jeans line here!

    What Are Shaping Boyshorts For?

    What Are Shaping Boyshorts For?

    From special occasion dresses, work clothes, or even just your favorite Skinnygirl Jeans and a beloved t-shirt, any outfit can be paired with shapewear comfortably and make you look great! Here are some things you should know about shapewear in general and more about a best-kept secret of ours, Shaping Boyshorts.

    Shapewear Through The Times

    Shapewear was a woman's wardrobe staple for hundreds of years before and has come a long way since. Once upon a time, shapewear compressed your body everywhere firmly causing the fat to escape the top or bottom of the garment. Nowadays, shapewear is safer and compresses in strategic placement rather than everywhere. This gives your shape a more natural silhouette and also relieves a lot of discomfort, allowing you to use shapewear more often!

    The Necessary Cautions of Wearing Shapewear Regularly

    The dangers of wearing too tight of shapewear too often can include blocked sweat glands, urinary tract infections or issues going to the bathroom, and damaged nerves or organs by over-compression. This can be avoided by choosing the right size for you. Squeezing into a size smaller will not make you look slimmer! In fact, it will do just the opposite and possibly cause you harm. Shopping with your bust, waist, and hip measurement will help you pick the right size for you and ensure you purchase a piece you'll love. If you find you want to wear them often, take note of how you feel in them. If any discomfort, let yourself breathe and evaluate your garment use.

    Boyshorts- A Great Place To Begin!

    Shaping Boyshorts are actually one of the best recommendations for women new to shapewear. Part of the reason is because this type is nearly the same to take off when using the restroom as underwear so you won't dread going to the bathroom! The stomach, hips, thighs, and butt are often problem areas for women and Shaping Boyshorts addresses them all! If you have bulk in your thighs and some extra around your midsection you'd like to see smoothed, Skinnygirl's Long Leg Boyshorts will target your thighs, hips, butt, and midsection. If you want to disguise panty lines and unwanted texture or simply cover your private parts beneath a dress, the Regular Length Boyshort will do the trick.

    Skinnygirl's Seamless Shaping Boyshort 2 Pack, 2 Lengths!

    Skinnygirl Shaping Boy Shorts

    Beneath dress or pants and tops, Shaping Boyshorts will smooth your silhouette and enhance your natural shape. For maximum comfort, you get two different styles of boyshorts, one regular length and one long for extra shaping of the thigh. Both have double layer waistbands for the best tummy control. As previously mentioned, be sure to measure your bust, waist, and hips to purchase the correct size for you and enjoy your new wardrobe staple!

    Skinnygirl Apparel Connects to Customers in a New Way: Pinterest

    Skinnygirl Apparel Connects to Customers in a New Way: Pinterest

    This month, Bethenny Frankel’s Shop Skinnygirl apparel and beauty finds a new connection with its customers and fan base through visual search engine, Pinterest. 

    Skinnygirl should quickly feel right at home on the platform as its growing product line lends itself to many top categories, mainly fashion, health, and beauty.

    Pinterest Helps Paint The Bigger Picture of How Products Fit Into Your Life

    Because Pinterest’s MO is to help searchers find and do what they love, the platform has less of a product to consumer vibe and serves more as a source of inspiration or virtual “vision board” for personal development and better living. This adds a much-needed dimension to Skinnygirl’s community outreach because Skinnygirl is not just a product line. It’s not fast fashion. It’s become a lifestyle movement that thousands have taken to and grown to trust for the what’s what of product innovation.

    Since its inception with low-cal cocktails, Skinnygirl has been providing customers with “sensible products with a little extra flair” since 2011. In keeping with that trend, Skinnygirl expanded to creating comfortable but fashionable apparel for every size and shape.


    Skinnygirl and Pinterest Share Values

    Skinnygirl must appreciate Pinterest’s shared value of inclusivity. Earlier this year, Pinterest announced a new feature that would allow beauty pinners to select a palette that best represents their skin tone to encourage a better range of content and match it accurately to its users.

    Since health & beauty rank in Pinterest’s top 5 pinned categories, users will now be happy to find Skinnygirl’s most recent addition, Natural Radiance Series. The anti-aging skin care line adheres to the strictest standards and is safe for all skin types, especially sensitive skin sufferers who probably have a whole board dedicated to skin care hacks!

    How Will Skinnygirl Add “A Little Extra Flair” To Your Boards?

    Find Jeans, intimates, shapewear, beauty, and lifestyle products, giveaways, press releases, and of course, everything Bethenny Frankel (and what she’s wearing!) on Shop Skinnygirl’s Pinterest board here 

    Meet Bethenny Frankel @Macys September 12th For The Launch Of The Skinnygirl Jeans

    Meet Bethenny Frankel @Macys September 12th For The Launch Of The Skinnygirl Jeans

    Macy’s Herald Square
    151 W. 34th Street
    Women’s Department – 4th Floor

    Join Skinnygirl Jeans and check out the new collection of jeans for every(body) at Macy’s Herald Square September 12th @ 6pm.

    The brand will launch first at The Market @ Macy’s, a one-of-a-kind pop-up marketplace featuring a variety of brands located right inside Macy’s.

    Skinnygirl’s own, Bethenny Frankel will kick off the event with an exclusive Q&A where customers will hear more about the line and her inspiration behind it.

    Plus, be one of the first 200 customers to make a Skinnygirl Jeans purchase and receive a free tote and priority access to meet and take a photo with Bethenny herself.*

    Guests will enjoy light refreshments, live music, and more while shopping the new collection!

    Event subject to change or cancellation. *Limited to the first 200 customers, while time permits. Purchase must be made at Macy’s Herald Square on 9/12/2018. No personal memorabilia will be signed.